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John Reid

President, JMReid Group

John Reid is President of JMReid Group, a leading performance improvement and development organization.


Leadership, Process Improvement, and Sales Effectiveness

John leverages a broad network of content experts in order to bring his clients the current thinking across a variety of development issues. The solutions he provides are customized to the clients' unique business challenges and participants' needs.

John is unique in the professional development space, having spent the majority of his career within industry. He worked for both global (Dow Chemical, Elf Atochem) and smaller (LCP Chemicals) firms. John's experience within the industry includes:

  • Profit and loss accountability
  • Product rationalization and customer segmentation
  • Supply chain management
  • Negotiation of key power contracts
  • Creation of business strategy
  • Large account management
  • Cash management

Within the performance improvement and development industry, he has built a reputation for providing client-focused solutions and for achieving recognition and awards for his own sales performance. He has provided an outsource solution for an existing training department; created and implemented a learning strategy for a major pharmaceutical company; as well as designed and delivered a value selling program for a global industrial sales organization.

John was most recently the Vice President of Sales of a global training and development organization. He has effectively worked across industries. Key client engagements that John has led include EY, DSM, SCA North America, Ryerson, and HealthStream.


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Lynae Steinhagen

Senior Consultant


Leadership, Strategic Human Resource Management,Engagement

Clients call Lynae Steinhagen when they need ideas for implementing a strategic initiative or solving an organizational challenge. She excels at engaging participants to take ownership of their learning.

Her work with clients has enabled them to:

  • Build engaging cultures that inspire shared meaning and reinforce values
  • Develop and expand individual, team, and leadership capabilities
  • Facilitate the management of change
  • Improve operational efficiency and effectiveness

Lynae's corporate and consulting experience spans a variety of disciplines including strategic human resource management, training and development, sales management, and project management.

Lynae is able to create an environment where teams and individuals engage, brainstorm, and discover practical solutions in creative ways—while having fun in the process. Her areas of expertise and passion include building culture, leadership development, team building, and employee engagement. Current and past clients include: Cargill, Wells Fargo Home Mortgage, Fannie Mae, Ameriprise Financial, Peace Coffee, City of Eden Prairie, American Society of Women Accountants, Korn/Ferry International, and Ameriquest Mortgage Company.

Lynae is a graduate of the Leadership Institute of St. Catherine University and has studied Human Resource Management at St. Mary's University.


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William Spencer

Senior Consultant


Engagement, Adult Learning, Cognitive Neuroscience

William J. Spencer is the creator of Whole-System Learning (WSL). WSL breathes life into learning by engaging the learner's head, heart, and hands. WSL marries the art of whole-system methods with the science of rigorous instructional design.

This approach to learning incorporates the latest research from cognitive neuroscience about the physio-biological basis of perception, motivation, memory, and learning. The system stands on the shoulders of Accelerated Learning, and incorporates experiential learning, as well as movement in learning; it is applied both to the design and to the facilitation of learning. The learning extends over time—and may include interactive group sessions, on-the-job learning tasks, action learning projects, self-directed learning, managerial support, and periodic reinforcement.

William partners with JMReid Group to provide cutting-edge learning solutions, typically for a strategic audience. WSL has worked with many Fortune 1000 companies in the financial, retail, professional services, pharmaceuticals, manufacturing, travel, and hospitality sectors, as well as government.

Originally from the United Kingdom, William holds a Business Studies Diploma. In 2012, The Wall Street Journal recognized William for pro-bono services and financial support to New Jersey children in the foster care system.


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Steve Sheeren

Senior Consultant


Sales Performance, Customer Service Development

Steve Sheeren works with clients to enable and inspire the talent in their organization, expand their market presence and enhance customer satisfaction. Leveraging more than 20 years of sales and communication skill development experience, Steve creates an engaging and relevant learning environment for clients through his unique blend of energy, insight, conviction and levity.

Sales Performance and Coaching
Clients include: Comcast, Gates Corporation, IBM, Verizon Wireless, Schlumberger, Shell, Corning Cable Services, Ryerson, Apple.
At Apple Retail Stores, Steve facilitated sessions across the country, working with senior management, store management and staff at over 30 stores to reach record-setting revenue and profitability numbers.

Cross-functional Communication and Change Management
Clients include: Union Pacific Railroad, SPX/Marley, Levi Strauss, Emerson, Rogers Communication, Texas Instruments.
At Texas Instruments Steve facilitated sessions fostering the skill growth necessary to manage scross functional and cross-cultural communication. TI experienced a double-digit increase in Customer Satisfaction over prior years' results.

Steve holds a Bachelor of Science degree in marketing from the University of Nebraska-Lincoln. As a National Account Manager with Union Pacific Railroad, he had direct sales management and growth responsibility for an account that exceeded $100 million dollars in annual revenue. Certifications include Huthwaite-SPIN Selling, Achieve Global-Professional Selling Skills, VantagePointPerformance – Cracking the Sales Management Code and the entire Acclivus R3 curriculum.


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Marilynn A. Draxl

Senior Consultant


Leadership Development, Strategic Management

Marilynn Draxl is an organizational psychologist who has supported companies with her expertise in the fields of organizational and leadership development. She presently consults with firms in need of proficiency in organizational behavior, performance systems, leadership/executive development, and strategy management. She also serves as a global leadership and HR consultant, helping companies develop leadership pipelines and improve their talent development processes and programs. Since 2005, Marilynn has conducted needs analyses for AMD, Corning and Wyeth, and developed and delivered leadership programs for Philips, AMD, Chemtura, Crayola, Corning, Harris Communications, FINRA, University of Pennsylvania Healthcare Systems, Lockheed Martin, Carefirst, and the US Postal Service.

Marilynn has also worked for the Strategic Management Group, an international consulting and training company. As part of their Solutions Integration Group, she was responsible for working with organizations to improve the implementation of strategic initiatives through the use of simulation in blended learning solutions.

She served as a developmental coach for senior leaders and executives in institutions and companies such as Allergan, AMD, American Water, Corning, IRS, Philips, Veritas, and the Federal Reserve Bank of NY.


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Michael Donat

Senior Consultant


Leadership Development, Team Dynamics, Diversity

Michael brings a dynamic dimension stemming from backgrounds in government and business leadership, as well as his technical expertise in logistics and education within private, public, and non-profit sectors.

Michael works alongside executives who lead operations to integrate existing capabilities in new ways to exceed industry standards. Michael's expertise includes leadership development, team dynamics, diversity, and temperament. He fuses discovery learning with relevant content, a people-first mindset, and a commitment to tie discoveries to results.

Prior to working with JMReid Group, Michael spent two decades in operational and managerial roles developing a sharp eye for how organizations get bloated with cross-purposes and miscommunication. He led change initiatives retooling waste into leaner, strategically aligned operations; improving sustainable results and valuing learning attitudes. He inspired transformation in organizational culture through developing people. His teams earned consistent national recognition for benchmark capabilities, including sales performance which maximized revenue margins.

Michael received undergraduate degrees in Education and Psychology as well as two master's degrees, one in Counseling and another in Operations. He has worked internationally which built an appreciation for the importance of integrating cultures to achieve unity of purpose.


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Sharie Green, M.A.



Project Management, Logistics Planning Development, Coaching

For over 20 years, Sharie has enjoyed helping clients develop their staff and enhance their business performance.

As a trainer, facilitator, and instructional designer, Sharie has provided consultative services to senior leaders, managers, and staff in the areas of Strategic Planning, Performance Improvement, Organizational Metrics/Measurement, and Employee Behavioral Skills Training.

Some of her past and present clients include Ernst & Young; Northrop Grumman Systems Corporation; Kaiser Permanente; Health Net, Inc.; California School of Health Sciences; and NetMax Center for Entrepreneurs. Sharie has deep experience within the health care industry.

If you were to talk to some of Sharie's participants, you might hear accolades such as, “She helped us change our approach to monitoring our key business goals, and our efficiencies have increased substantially”; “She really made a positive impact on how our team functioned”; “She was a pleasure to work with, and she made data analysis interesting — believe it or not.”

Such reactions are likely to be the result of her personal style and professional approach to helping her clients meet their business needs.

Sharie received both her Bachelor's and Master's degrees at San Diego State University.


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Matthew Woolsey, ED.D

Senior Consultant


Communication, Leadership, Team Development

Matthew's career spans the professional services sector (Learning & Development leader in management consulting) and higher education, bringing over 20 years of experience to each new challenge. Matthew's expertise includes communication, executive presence, content structure, leadership, cross-cultural team development, project management, and strategic visioning for human capital in domestic and international markets.

The recipient of the Edward R. Murrow Award for Excellence in Broadcasting from Washington State University, Matthew holds a bachelor's in Communication, a master's in Education Administration, and a doctorate in Higher Education and Organizational Change.

Along the way his programs have received recognition by the Association of Professional Communication Consultants, Magazine, and Matthew is also an adjunct professor teaching courses in public speaking, critical thinking, and a senior capstone class on Society, Ethics, and Technology. The feedback he typically receives is usually something like, “contagious energy, passionate engagement, and creative solutions to complex issues.” As a classically trained musician, in his spare time he enjoys playing the flute as well as gardening, cooking, reading, and physical fitness.


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Bill Walton

Senior Consultant


Sales Improvement and Sales Process Expertise

Bill Walton is a nationally recognized sales trainer and sales process expert with over 25 years of experience helping individuals and teams add value to customers. Bill works with Fortune 500 companies such as Avis Budget Rental Car, American Express, and Direct Energy. Bill's approach has helped his clients retain their most coveted accounts and win business back from the grasp of the competition.

Bill recently published Taming the Four-Headed Dragon, a value creation playbook to help financial professionals achieve sales growth they need and attract clients. Bill's second book, The Winning Way (co-authored with Brian Tracy) was released June 2014. Bill was recently acknowledged by America's PremierExperts® as one of the leading experts in his field.

Prior to joining JMReid Group, Bill worked for two prominent professional services firms, selling largescale sales training and consulting projects. His clients included Formosa Plastics, Stanley Tools, and Unilever.

Bill has been a featured guest on CNN and worked as an adjunct professor at New York University's School of Continuing Education. Bill is an active member in the Professional Society of Sales and Marketing Trainers, and currently sits on the board of the Juvenile Diabetes Research Foundation.


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Sue Krautkramer

Senior Consultant


Emotional Intelligence, Leadership, Management

Sue Krautkramer brings a powerful package of expertise including, practical business experience in management and sales and 20 years of working with Fortune 500 companies in facilitation, instructional design, program development, and coaching.

Prior to her work with JMReid Group, Sue's leadership experience includes serving as the President of a global training and development organization, managing sales people and multiple offices throughout the U.S. Knowing how to build a culture as well as leveraging a company budget is crucial.

Sue's areas of expertise include emotional intelligence, leadership and management skills, team dynamics, relationship development, and uncovering individuals' unique design. Her unique brand of facilitation combines common sense, academic knowledge, practical application, a passion for people, and a drive to create results.

Her work has included extensive travel throughout the U.S. and Canada as well as in Brazil, Korea, Australia, South Africa, New Zealand, France, Spain, Ireland, England, Panama, Uruguay, Egypt, and Bulgaria.

Sue received a B.A. in Journalism from Arizona State University, M.A. in Human Development from St. Mary's University in Minneapolis, and M.A. in Pastoral Counseling from the Minnesota Graduate School of Theology.


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Mike Scott

Senior Consultant


Sales, Leadership, Strategic Teaming

Mike Scott is an executive facilitator who has worked across various industries and clients in North America and Europe.

Mike has 25 years direct business experience in the retail and consumer packaged goods industries. He served as President, Operations for Sobeys Inc. in Atlantic, Canada, in the turnaround of a $2.6 billion retail and wholesale division with 13,000 employees between 2003 and 2006 and was President & CEO of Alfresh Beverages, a $90 million privately held juice company in Canada. Mike also spent 13 years with The Coca-Cola Company and bottling system in the UK, Canada, and Europe, assuming progressively senior roles. He was regarded as a change agent and leader within the system, able to forge productive business relationships internally and at the customer level.

Mike has worked with EY as a faculty member at Leadership Forums and Senior Managers Conferences since 2008 and with different service lines on topics such as Strategic Teaming, Miller Heiman, and Tracom Social Style and Versatility. Mike brings an engaging and focused perspective to building relationships and creating and sustaining high-performance teams. Mike graduated in Business and Marketing from Heriot-Watt University in Scotland.


Cassie Schindler

Cassie Schindler

Senior Consultant


Sales, Mindfulness

“Stress Reduction begins with Awareness.” This is the mantra of MBSR (Mindfulness-based Stress Reduction) Instructor and Meditation Coach, Cassie Schindler, who practices and teaches mindful lifestyle processes for cultivating work and life balance.

A committed practitioner of mind/body medicine, Cassie trains in MBSR Certification with the Center for Mindfulness in Medicine, Health Care, and Society at the University of Massachusetts (UMASS) Medical School.

Prior to her partnership with JMReid Group, Cassie's professional experience includes 25 years as a Fortune 500 National Sales & Marketing Executive for Eastman and Office Depot's Business Services Division, where she passionately led her team and herself to year-over-year national sales awards through coaching/mentoring, creative marketing, and product expertise.

A healthy survivor of MS (multiple sclerosis), Cassie knows personally the toxic impact of chronic stress and has made it her business to deliver a potent message of wellness to individuals, community, and corporate groups.

Cassie has spent the past three years teaching mindfulness courses on the corporate campus of a multinational internet corporation in the Silicon Valley and in community venues throughout the San Francisco Bay Area.

Cassie's mission is to raise wellness consciousness by providing simple, yet powerful, training and resources to increase health and well-being in and out the workplace.


Leo Flanagan

Leo Flanagan

Senior Consultant


Sales, Leadership, Coaching & Development

A hallmark of Leo's work is an ability to meet the unique challenges posed by aligning an enterprise's people and processes with its brand and customer loyalty strategies.

Prior to working with JMReid Group Leo was the Chief Learning Officer for The Willis Group, the global insurance broker, where he launched the company's first integrated, worldwide learning, and development strategy, as well as a global sales training system for middle market and premier accounts, which produced 700 new client relationships in its first four months, with a training ROI of 228%.

Previously, Leo was with Merrill Lynch where, as Director, Global Leadership & Organizational Development, he managed orientation and interventions for 5,000 employees following September 11. Leo also led scenario planning and analysis of new business models for the Board in response to dramatic market shifts, designed the firm's first integrated learning system, and planned the first firm-wide leadership development process that links and measures the impact of a leader's performance through employee loyalty, client loyalty, and financial results.

Before joining Merrill Lynch, Leo was Senior Vice President, Practice Leader-Employee & Customer Loyalty for The Forum Corporation, a global diversified financial services firm. At Forum, he introduced a leadership development strategy that included simultaneous coaching of top executives around the world, developed and implemented business-specific leadership models, and implemented decision-making models for the Office of the Chairman and Executive Management Committee. These actions saved 525,000 payroll hours annually over traditional training approaches, and achieved financial benefits comparable to $450 million in new business, with an 18% ROE.

Leo is a graduate of Fordham University. He received his M.A. from Hunter College and his Ph.D from the City University of New York. He resides with his family in Stamford, CT.


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Olivia Porter

Senior Consultant


Human Resources Management, Team Building

Olivia Porter is a dynamic trainer, vocal coach, and public speaker with 17 years experience in creating and delivering presentations to students, clients, and employees in corporate and educational environments. Her unique background in human resources management, communications, and acting give her the expertise needed to design high energy, interactive workshops on such topics as Coaching and Team Building, Communicating with Confidence, and Conflict Resolution.

Olivia has helped clients navigate career bumps and experience turnaround moments at work. She has a huge heart, a winning smile, and an enormous desire to help each person reach their potential.

Her schooling, which continues, includes:

  • BA, Saint Mary's College
  • British American Drama Academy at Oxford University–Summer Fellowship
  • BA, Governors State University
  • MHS, Governors State University–expected graduation date, 2016


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Steven Hart



Leadership Development, Instructional Design, Coaching

Steven Hart has been serving international companies since 1986 in a classroom leadership, instructional design, and consulting and coaching practice for individuals and organizations. He specializes in developing leadership in the world marketplace.

Steven's unique style is born of passion and experience. He helps professionals enliven and commit to the quality of their communications with the people they influence, and the communities they serve. Both his curriculum and delivery approach—forming a unique classroom experience—speak from there.

Steven currently teaches leadership and communications for Roche, TimeWarner, Motorola, Swiss Re, and Nationstar. He has taught his own certificate program, Writing for Business, for Cornell University's School of Industrial and Labor Relations for over four years. Since 2009, this program is also part of ExxonMobil's professional development curriculum delivered worldwide.

His other programs include The Leader's Voice, The Fluent Listener, Project Management Meetings, and Managing Organizational Culture. He is co-designer and facilitator of The Shift Group's program SET, the Sustainable Entrepreneur Program.

As a practitioner of intercultural training and consulting methods, Steven has taught in India, Ukraine, China, South Africa, Chile, Saudi Arabia, South Korea, Hong Kong, Spain, Germany, Egypt, K.L., Switzerland, Panama, Singapore, Mexico, Canada, and the U.K. For DuPont Brazil, he served for eighteen months as a faculty consultant to senior management in São Paulo. In August 2005, Steven served on a select team for former Secretary Michael Chertoff in building the performance culture of the Department of Homeland Security.

Steven holds a master's degree from Pacifica Graduate Institute in California.

Born in Denver, and raised throughout North America, Europe, and the Middle East, and after many years in New York City, Steven Hart makes his home in Chestnut Ridge, New York.


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Oliver Dawson

Senior Consultant


Leadership Development, Communication, Sales

Oliver Dawson brings over 30 years of experience in the business world. With a CV that includes roles in sales, marketing, training, and leadership, he is also very active as an entrepreneur and business owner. In the 14 years working as a business educator, facilitator, and presenter, his diverse business experience has enabled him to work effectively within a wide range of industries and businesses. His clients have included start-ups to Fortune 500 companies.

In addition to his business experience, Oliver continues to enjoy a parallel career in the performing arts. A professional opera singer and actor, Oliver brings to the classroom an energy and dynamism that effectively engages participants to think, discover, and learn. Also, leveraging his university education in political theory, history, and languages, Oliver applies classical methods to provoke thought, challenge assumptions, and deepen context and understanding. Oliver's expertise includes leadership development, communication, sales training, presentation skills development, coaching, and emotional intelligence training.

Oliver is also a multi-lingual facilitator. His first language is German and he can also function in French and Italian. This has expanded his training ground to include much of Europe and other parts of the world.


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Corena Chase

Senior Consultant


Human Resources Management, Team Building

Corena works with clients to effectively navigate their work environments and create productive cultures that engage and motivate those they manage. Her clients work at senior levels in a range of fields including financial services, media and entertainment, communications, management consulting, and product development. Through customized facilitation and coaching methods suited to each client's personality and goals she works with them on:

  • Executive presence
  • The behavioral skills and/or changes critical to successful leadership
  • Time and energy management
  • Alignment with your company culture and managing your brand

In her previous career as an actor, Corena worked in the arena of human behavior, emotional intelligence, and communication. She views her MFA as a communications degree with a specialty in empathy. Her job was to walk in other people's shoes and make sure their views were convincingly conveyed to audiences every day. As an executive coach and facilitator, Corena believes it is her job to help make sure your views are convincingly conveyed to audiences every day, whether that audience is one or one hundred people. This work can include:

  • Public speaking skills
  • Managing difficult conversations
  • Developing effective ways to deliver feedback
  • Influencing others

She has an MFA from Yale University, a BA from Connecticut College, and has done extensive coursework in psychology. In addition to her executive coaching, Corena works with a variety of companies that cater to developing leaders in Fortune 500 companies.


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Neil Lachapelle

Senior Consultant


Strategic Leadership, Business Education

Neil LaChapelle is a seasoned business educator and entrepreneur. He has over two decades experience designing and delivering sound, effective business education programs that engage learners and get results. Neil led the instructional design team that launched Canada's first 100% online private university, constructing MBA and EMBA programs in high tech management. He has since designed and delivered online, offline, and blended leadership development programs for learners from the technology, finance, manufacturing, and agri-food industries.

Neil's blend of clarity and pragmatism is rooted in his educational background in philosophy and business education, and his personal experience as a serial entrepreneur in the web startup space. Students appreciate Neil's ability to explain ideas well, draw connections between them, and help them apply new insights to their work.

Neil helps larger companies understand change and innovation from a startup's perspective, while helping startups understand how challenges change as companies mature.

As an educator, Neil's experience spans the entire value chain, from the strategic leadership and financing of educational companies, to the conceptualization, design, development, and delivery of learning programs.


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Jorge Gibbons

Senior Consultant


Team Building and Communication, Negotiation

Jorge Gibbons has been providing consulting and educational services internationally to a wide variety of individuals, businesses, and associations since 1997. His recent clients include Carlson Wagonlit, ExxonMobil, Hewlett Packard, Covidien, DHL, Geodis Wilson, Brazilian Development Bank (BNDES), Interamerican Development Bank (IDB), Iusacell, Elektra, Covidien, and Comscore.

Jorge has designed and delivered numerous executive and management coaching projects involving participants at all levels. As a practitioner of experiential education, his philosophy is that “one cannot think their way into changed behavior,” but rather one has to “act their way into changed behavior.”

Jorge's coaching skills are very diverse including: identifying team core challenges; implementing constructive feedback models; taking a systemic approach to understanding and bridging communication-style differences; building consensus by facilitating interestbased negotiation; and aligning organizational efforts to achieve goals by leveraging tactics that maximize cohesion, satisfaction, and revenue generation.

An added illustration of his diverse background, with a Master's degree in Biology from the University of Buenos Aires, Jorge is a co-founder of the Elpis Foundation, a group of professionals focused on educational transformation and social and ecological projects in Argentina.


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Walter Machold

Senior Consultant


Leadership Development, Sales, Coaching

Walter H. Machold is the German speaking partner of the JMReid group. Born in Germany and growing up in Austria he lived and worked in Austria, USA, Czech Republic and Germany. Like John Reid, Walter spent most of his career (20+ years) in the industry and as a leader he experienced and managed within three different business models of the health care industry:

  • Diagnostics with Bayer and Abbott Laboratories (Austria and USA)
  • Pharmaceuticals with Abbott Laboratories (Czech and Slovak Republic)
  • Medical Devices with Guidant (Central & Eastern Europe and Germany)

Within the training and development industry his main topics are leadership (specifically the development and support of new leaders), sales and sales management, use of tablet-computers in sales calls and sales management, customer service, product launches, creating and developing key opinion leader networks, team development, and coaching.

The immediate feedback is “... someone who walked in our shoes, understands our situation and actually experienced himself what he is talking about ...”

He holds a master's degree from the University of Vienna in management and IT and started in the financial sector before moving into the health care industry. Today he lives partly in Germany and in Austria and when time allows is passionate about teaching and coaching soft skills for medical doctors in hospitals.


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Barbara Rock

Senior Consultant


Leadership Development, Communication, Diversity & Inclusion

Barbara has been a professional coach and training consultant for 20 years. She has designed and delivered training for global organizations in leadership development and management, intercultural communication, diversity and inclusion, change management, sales management, customer service excellence, communication, and team building.

Barbara has trained and coached more than 10,000 people worldwide in industries including petrochemical, finance, high tech, pharmaceutical, aerospace, retail, hotel, and telecom, as well as nonprofit organizations.

Barbara has coached leaders at EADS, participating in a large global strategic initiative working in teams cross culturally to present and sell internally a feasible innovation project to sister companies in Brazil.

Barbara has also helped La Banque Postale in France lead cultural change and move people from a nonprofit, nationalized environment to a company where achieving results and maintaining strong human relationships have equal importance. Additionally, she was strongly involved in helping leaders and middle management at Johnson and Johnson in their career development.

Barbara has certifications in various personality tools like Enneagramm and SDI and uses MBTI regularly. She has a Masters in translation and interpretation, obtained at the USHS, (Université des Sciences Humaines) in Strasbourg, France.


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Poh Chean Long

Senior Consultant


Leadership, Management, Organizational Development

An accountant by professional qualification, PC's experience over the last nineteen years has primarily been in the area of leadership, management, organizational development, human resource training, and development. The shift from accountancy to OD and HR consulting came as a result of his then employer going through significant structural and process changes. PC understands change having gone through it as well as consulted with clients on it.

A special focus of his is the integration of human resource development with the business planning and organization development strategies for high performing enterprises. PC believes strongly in the experiential learning approach for long-lasting personal, team, and corporate transformation.

Clients consult PC for design of customized learning as well as delivery of off-the-shelf learning solutions. It could be for a simple half day teambuilding program, a high level leadership development program, or a complex strategic and business planning working session. He draws on his vast experience working with leaders, executives, and teams from a diverse range of organizations and industries. His auditing and accountancy training developed his keen eye for details and discipline whilst his consulting experience has developed his leadership, communication, and relational skills. His facilitation skills are highly appreciated as he is able to connect the dots in bridging theory to real world situations.

PC started his career with Coopers & Lybrand, (present PwC). His 17 years of working experience with PwC ranged from auditing, insolvency, business turnaround, financial management to organizational change and performance management, learning & development. As such PC had accumulated a reservoir of real life experiences, stories, and anecdotes.


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Bernard Candel

Senior Consultant


Sales Effectiveness, Team Performance Improvement

Bernard is an entrepreneur who studied law in Amsterdam and worked for AKZO, SHV, ALDI, and Boedelbak. He has been working as a business owner, facilitator, coach, and consultant for 15 years. Bernard is passionate about creating work performance with job fulfillment.

He has been responsible for developing and delivering go-to-market strategies and breaking ground through organizational change initiatives, working with a variety of organizations in support of their commercial and strategic aims.

Areas of Expertise:

  • Strategy Implementation
  • Sales Effectiveness
  • Management Effectiveness
  • Performance Coaching
  • Entrepreneurship
  • Team Performance Improvement

Bernard has worked in many countries around the globe; selling, consulting, and facilitating in English, German, and Dutch. His thorough understanding of inter-cultural differences enriches his work, enhances impact, and produces tangible results.

Clients include:

  • KPMG
  • Deltares
  • Ecomatters
  • IMS Consulting Group
  • Oracle
  • Seagate
  • AstraZeneca
  • Agilent Technologies


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Kelley Nicholson

Senior Learning and Operations Manager


Project Management, Logistics Planning and Development, Coaching

With over nine years in the learning and development and professional services industries, Kelley is a seasoned project manager with extensive experience leading and managing large-scale conferences and other training-related initiatives. Her approach to training and project management focuses on effective leadership, motivation, engagement, and collaboration.

Kelley is the backbone of day-to-day office and business operations at JMReid Group. She manages projects from their inception to completion, performing multiple and varied roles and ensuring stakeholder satisfaction. Kelley specializes in complex projects with multiple stakeholders, deadlines, and key milestones, leading multidisciplinary teams to success. Her experience within the industry includes:

  • Project scoping, including requirements gathering, concepting, project plan creation, staffing, and budgeting
  • Project management, including stakeholder management, facilitator preparation, vendor management, execution, and course assessment
  • Management and oversight for project teams, including mentorship and career development
  • Ownership of project management best practices and standards
  • Meeting and event planning, including event goals and themes, production elements, food and beverage selection, and vendor management

Kelley received a Bachelor of Science in Leisure Studies from the University of Illinois at Urbana-Champaign and a Master of Arts in Counseling from DePaul University.