Thought Leadership // White Papers + eBooks

We pride ourselves on staying up-to-date on the latest research and information available – so we are always bringing fresh, innovative and significant ideas to our clients. Immersing ourselves in the latest thinking, coupled with our vast experience in the industry, gives us a robust capability when it comes to effective learning design and delivery. We share our unique point of view through our white papers.

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Why Traditional Training Doesn’t Work – Part 1

You’re paying too much for training that won’t do what you want it to.

JMReid Group’s point of view is that there’s limited value in spending your budget on models that may be dated or are pitched as the “next best thing.” Good content matters, but not at the expense of context and participant engagement.

Read to see what this baby is all about.

Why Traditional Training Doesn’t Work – Part 2

Seek first to understand – but do your training providers? Read to understand how we build our training programs with the understanding that our learners will remember what they said, not what we said.

The Evolution of Sales Development: The Problem with the Challenger Approach

Sales training has evolved – but to what? The idea is simple: “People pay for insight,” and will reward sales professionals who help customers find new and better ways of doing business.

How to Insult the Learner

You may remember back in the 1980s, our industry had a habit of categorizing training participants into “prisoner,” “tourist” and “learner” groups. Bless the evolved “learners, ” for they shall inherit the instructor’s wisdom. When you think about it, any experienced adult could feel this attitude to be profoundly insulting. And I mean profoundly insulting.

Our Point of View on Great Design

“It was a bit of a risk selecting JMReid Group over the more traditional training companies and approaches. But the examples of what they’d done in other companies, their strong use of partners and their complete commitment to building a customized MUFG program convinced me: I could not be more pleased with the outcome of that choice.” – Denise Ascheri, MUFG

Facilitator as Provocateur

We at JMReid Group are experiencing a real shift in what participants need and value in classroom learning: instructors who, beyond facilitating content, also challenge perspectives.

The Care and Feeding of the Adult Learner

Our ebook on the care and feeding of the 21st century learner. This is where our Wisdom In + Out of the Room pillar really takes the stage.