Philosophy // What We Believe

Clients looking for unique development experiences and first-class facilitation come to JMReid Group. Our approach is guided by four principles that are critical to professional development: context is king, engagement is the word and there is wisdom in and out of the room.

Our Principles

  • Context is King

  • There is wisdom inside and outside the room

  • Engagement is the Word

  • Embrace Complexity

Context is King

When changing behavior, relevance makes the difference. While content and design methodology are critical, they cannot compensate for failure to connect with the participant’s real world. Understanding your business, understanding your strategic objectives, understanding the participant’s real world. Understanding trumps everything. While some other companies focus solely on a particular model or methodology, we invest our time and talent in understanding your issues. We operate with the knowledge that if we demonstrate a deep understanding of your problems and challenges, you and your participants will have reason to trust our solutions.

There is Wisdom In + Out of the Room

Traditional training appears to assume that participants are empty vessels. If this were the case, we would have participants open up their heads so we could dump in content—the more content the better. But it is not the case. We believe that there is “wisdom in and out of the room.” Our role is not just to share ideas but to elicit them from the participants. Also, unlike many of our competitors, we are not limited to a single thought leader. We believe in true thought leadership, and we demonstrate this by bringing to our clients the latest thinking across the discipline we are targeting.

Engagement is the Word

Traditional approaches to training and behavior change assume that people are aware of their performance improvement needs and require only new knowledge and skills to improve. Coincidentally, this is the easiest type of training to design. We believe that unless you engage the heart, the passion to improve, nothing else matters. We leverage “flipped-classroom” methodology and self-discovery activities in our program designs to build the conviction necessary to embrace the new knowledge and skills. We target heads (intellect and mindset), hands and also hearts with our targeted solutions.

Embrace Complexity

Productive organizational behavior change does not happen in isolation. It isn’t just the comp plan. It isn’t just the recognition program. It isn’t just clear systems and processes. And, it may not be a great training program. Organizational behavior change happens within an ecosystem of drivers that must be managed as an interdependent system. JMReid Group gets this. We’re not coming to you looking for the problem that fits our solution. We “out-understand” the other learning organizations to get at which drivers we need to integrate with and those which we need to address to the desired behavior change.