Leading culture is…
…consciously tending to the company’s values by addressing underlying beliefs and promoting the desired behaviors.
The key to cultivating a winning company culture is taking those four elements and putting them into daily practice in a realistic way.
Click on the three elements of company culture to learn more.
At JMReid Group, we understand, as most leaders do, that culture can make or break a company’s strategy. Company cultures are living organisms that can either be tended to, and therefore flourish, or allowed to run wild, and create disengagement. The goal of our work is always to get the company’s espoused culture to align with the day-to-day culture in action.
This work begins with underlying beliefs that drive people. You can teach adults any number of concepts, but only when you address their underlying belief system do people truly change their behavior.
Clear values are a source of strength for company culture.
Values are an internal compass created to guide behaviors within a group. Leadership must set clear company values and then model them visibly, so that the rest of the organization understands the expectation. Values help strategic decision-making, recruitment and corporate health.