What We Believe
We are learner-centric. Our focus, passion and energy are designed to engage participants and drive behavior change.
Our approach is guided by four pillars critical to successful learning and development:
- Context is King
- There is Wisdom In + Out of the Room
- Engagement is the Word
- Embrace Complexity + Integration
Context is King
Some companies believe their model is the answer and therefore will work across all contexts.
We believe demonstrating a deep understanding of your challenges and opportunities is the difference that matters for great learning. We invest our time and talent in understanding you and your participants’ unique issues.
While models have their place, they cannot compensate for a failure to connect with the participant’s current situation. Your employee’s role in the organization, the alignment of their goals with the company’s, the quality of coaching available and a whole host of other factors fascinates us.


There is Wisdom In and Out of the Room
The best solutions come through candid collaboration. Each of us at JMReid Group brings our unique point of view to every engagement.
We have a discovery process geared toward bringing insight to our clients. This process helps us come to you with relevant ideas and insights about your business.
We won’t give you off-the-shelf ideas or try to satisfy your needs without asking challenging questions to get both of us to think more deeply.
Engagement is the Word
People listen to what they say, not what you say. When people are engaged, they are open to new ways of thinking and acting.
High-quality visuals, movement, passionate facilitators and experiential activities are just a handful of components we leverage to engage participants.


Embrace Complexity and Integration
We are not coming to you looking for the problem that fits our solution. We will “out-understand” the other learning organizations to get at which drivers will support and enable the desired behavior, and which drivers are barriers to the desired change.
We seek to integrate with whatever training models or methodologies currently working in your organization.
Our Core Values
Although we follow our four pillars when we think about participants and our program design, we also stick to our values when working with our clients to create something memorable and effective.

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When working with us, you can expect to be greeted with sincerity, to know us personally and to benefit from our radical candor.
Be Authentic
When working with us, you can expect to be greeted with sincerity, to know us personally and to benefit from our radical candor.

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We have a discovery process geared toward bringing insight to our clients. This process helps us come to you with relevant ideas and insights about your business.
Have a Perspective
We have a discovery process geared toward bringing insight to our clients. This process helps us come to you with relevant ideas and insights about your business.

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This happens to everyone.
So, we give grace, with the assumption that with good intentions all around, we can build a meaningful relationship and provide successful solutions.
Give Grace
This happens to everyone.
So, we give grace, with the assumption that with good intentions all around, we can build a meaningful relationship and provide successful solutions.

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We stay current on the latest thinking, adult learning, social sciences and neurosciences, ensuring our programs are relevant in a changing world.
Keep Learning
We stay current on the latest thinking, adult learning, social sciences and neurosciences, ensuring our programs are relevant in a changing world.