What We Believe
We are learner-centric. Our focus, passion and energy is all designed to engage participants and drive behavior change.
Our approach is guided by four pillars critical to developing programs in-person or online; Context is King, There is Wisdom In + Out of the Room, Engagement is the Word and Embrace Complexity.
Click on the pillars below to explore.
Our Core Values
We follow our four pillars when we think about participants and our program designs. However, we also stick to our values when working with our clients to create something memorable and effective. Watch our video to learn more.
Click on the values below to explore.
Keep Learning
We are a learning organization. We are constantly challenging ourselves and our participants to get out of the comfort zone and into the learning zone.
We stay current on the latest thinking, adult learning, social sciences and neurosciences, ensuring our programs are relevant in a changing world.
Give Grace
All of our intentions are good at JMReid Group, and we assume the same of our clients. However, there can be times when our behaviors do not match our intentions.
This happens to everyone.
So, we give grace, with the assumption that with good intentions all around, we can build a meaningful relationship and provide successful solutions.
Have a Perspective
The best solutions come through candid collaboration. Each of us at JMReid Group brings our unique point of view to every engagement.
We have a discovery process geared toward bringing insight to our clients. This process helps us come to you with relevant ideas and insights about your business.
We won’t give you off-the-shelf ideas or try to satisfy your needs without asking challenging questions to get both of us to think more deeply.
Be Authentic
We are open and honest people who are not afraid to be vulnerable. Our company culture sets an expectation to really show up as we are.
When working with us, you can expect to be greeted with sincerity, to know us personally and to benefit from our radical candor.
Embrace Complexity + Integration
Organizational behavior change happens within an ecosystem of drivers that must be managed as an interdependent system. We get this.
We are not coming to you looking for the problem that fits our solution. We will “out-understand” the other learning organizations to get at which drivers will support and enable the desired behavior, and which drivers are barriers to the desired change.
We seek to integrate with whatever training models or methodologies currently working in your organization.
Engagement is the Word
While the learners have wisdom, they may also suffer from overconfidence. The challenge is then to deliver learning where the participant self-discovers the desired behavior change.
People listen to what they say, not what you say. When people are engaged, they are open to new ways of thinking and acting.
High-quality visuals, movement, passionate facilitators and experiential activities are just a handful of components we leverage to engage participants.
There is Wisdom In + Out of the Room
Traditional training assumes participants are empty vessels. This assumption leads to the facilitator as teacher, and the participants as students. The designs, if they appeal at all, appeal to the most basic learner.
We believe that participants generally know what they are doing and have a lot of wisdom in certain areas. The learner is the star of the show and they should have the best lines.
Our passion for learning extends outside the classroom and we bring in the insight of current thought leaders to our designs. The wisdom in our programs comes from the room and the world, not just our own beliefs.
Context is King
Some companies believe their model is the answer and therefore will work across all contexts.
We believe demonstrating a deep understanding of your challenges and opportunities is the difference that matters for great learning. We invest our time and talent in understanding you and your participants’ unique issues.
While models have their place, they cannot compensate for a failure to connect with the participant’s current situation. Your employee’s role in the organization, the alignment of their goals with the company’s, the quality of coaching available and a whole host of other factors fascinates us.