JMReid Group White Paper – Why Traditional Training Doesn’t Work, Part 1

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A new value proposition for training buyers.

One well-known training company references within its leadership content this advice from the Prayer of St. Francis – first seek to understand before attempting to be understood. This proverbial aphorism, which is easy to embrace, is foundational in many training companies’ communication and leadership content, as well as our own.

Yet, this same core belief about human communication and connection rarely shows up in the way training companies design and deliver their training solutions. Most training companies lead with their model or process. They seek first to have participants understand their model and process!