Why Sales Is as Much an Art as a Science

Why Sales Is as Much an Art as a Science

The following is adapted from Moving from Models to Mindsets. Sales is both a science and an art. When working with sales managers, it’s a lesson we can’t emphasize enough. Too often, sales training methodologies, especially those regarding conversations for...
Beware of the Book First People

Beware of the Book First People

Many training companies begin with a book.  A thought leader, a researcher, someone with passion and dedication takes their energy and writes a book. They focus on dysfunctional teams, leadership principles or driving sales performance.  So far, so good. Then they...