The Myth of the Executive Buyer

The Myth of the Executive Buyer

There is increasing interest in equipping sales people to reach and interact with the senior level customer. The impetus? The idea that these top decision-making individuals may be less encumbered by those nasty things called budgets and far more interested in...
Leadership Gifts

Leadership Gifts

It’s that time of the season where giving and receiving of gifts is the order of the day. They say it is better to give than it is to receive. The people most likely to say this have gotten some really lousy gifts. Conversely, the people who may think it is better to...